CNBC Ramps Up Sports-Business Coverage

variety.com:

Brian Steinberg Senior TV Editor CNBC is tweaking its game. The NBCUniversal-backed business-news outlet said on Tuesday it intends to grow its coverage of the sports industry with the launch of a new vertical called “CNBC Sport.” The company has hired Michael Ozanian, a Forbes journalist known for rankings of the most valuable sports leagues and teams, as a senior sports reporter who will examine valuations of sports franchises and how they are affected by news and developments.

Various CNBC reporters will add beats tied to the topic,\and focusing on the intersection between business and sports. CNBC journalists Alex Sherman, Contessa Brewer, Scott Wapner and Jessica Golden will contribute to the endeavor, while others will contribute reports on individual sports, such as Sara Eisen on Formula 1 and Dominic Chu on golf.

Axios previously reported the launch of CNBC Sport. “The spotlight on sports has never been brighter with more money at play than ever before,” said KC Sullivan, president of CNBC, in a statement. “CNBC Sport will offer the highly engaged sports business audience and those looking to invest in this rapidly growing sector, a trusted destination where they will get analysis, updates and insider insights to help them get in on the action.” Since taking the reins of CNBC in 2022, Sullivan has sought to expand content that is tied more directly to business and markets news, launching an early-evening news program to replace a more general evening news show that had been anchored by Shepard Smith. Variety VIP+ Analysis: Regulators Shouldn’t Blow the Whistle on Venu Sports Just Yet CNBC is following a strategy that others are expected to emulate.