Clever message found in Baskin Robbins logo that's blowing people's minds

manchestereveningnews.co.uk:

American icon Baskin Robbins has amassed an army of loyal fans thanks to its delicious ice creams - and the power of its instantly recognisable logo.

Building brand awareness and visibility is imperative for drawing in customers and creating global recognition - something many companies strive for.

Richard Lau, president of LOGO.com, an industry leader in logo design and marketing strategy, said: "Businesses cannot overlook the value a great logo holds; they are the connection between a company and potential customers, and what customers will remember most." Baskin Robbins, the largest chain of ice-cream specialty shops in the world, has found success with a logo that holds a secret message.

The emblem cleverly hides a numeric code linked to its old slogan - "31 flavours." The pink segments of the letters B and R craft the number '31', symbolising the brand's original concept of offering a unique ice cream flavour for each day of the month.