Cineworld Enjoys Record-Breaking Day With Bargain Tickets Bringing Film Fans Back

deadline.com:

Cineworld has enjoyed a record-breaking day of film-goers on its inaugural Cineworld Day.A compelling mixture of films old and new in a variety of formats, as well as a bargain price offer of £3 per ticket, attracted a total of 650,000 admissions across more than 100 Cineworld and Picturehouse sites in the UK and Ireland.New titles including Cyrano, The Duke, Death on the Nile, Uncharted and Belfast were included in the offering on Saturday February 26, as was the 50th anniversary re-release of mob family epic The Godfather.Such success will come as an enormous relief to cinema owners everywhere, following nearly two years of low attendance figures during lockdown and ensuing restrictions.Although 2021 saw numbers rise – with global box office estimated at $21.4billion, 78% higher than 2020, according to Gower Street Analytics, these figures were still well below the record-breaking tallies for pre-pandemic 2019, when the year’s nine most popular titles topped $1billion, and Avengers: Endgame hovered just under $3bn.Cineworld CEO Mooky Greidinger said today, “The success of Cineworld Day is a clear message that our customers of all ages want the exciting theatrical experiences that our cinemas can deliver, with customers stating through social media that there is just ‘nothing like the big screen.’”Although there were a few spikes throughout 2021 with titles including the most recent outings for James Bond and the Fast and Furious franchise, industry watchers were most buoyed by the box office haul of Spider-Man: No Way Home – the first film to top $1billion for two years.This boost comes ahead of more highly-anticipated releases in the next few months, including The Batman, Fantastic Beasts: The Secrets of Dumbledore,