China Russia Hong Kong Mongolia Entertainment show stars audience Continental Platform Tiktok China Russia Hong Kong Mongolia

Chinese TV Finding Fans in Africa, Strong Enough to Resist TikTok, Executive Claims – FilMart

Reading now: 691
variety.com

Marcus Lim Africa is turning out to be an unlikely market for Chinese television producers, according to one production executive.

Hou Hong Liang, chairman of Chinese television production company Daylight Entertainment revealed his amazement at meeting African fans of Chinese television stars in a recent trip to the continent, even as he bemoaned the lower profitability of the region. “We had African fans coming to the airport to meet the cast for one of our recent productions.

I was amazed to see we had fans in Africa. I thought they wouldn’t understand our culture, but they did. I don’t think Africa is a true market yet, our IP is not valued as much.

We have to nurture the audience, so we sell our IP at a lower price to African broadcasters.” Speaking at a dialogue on Quality TV content at Hong Kong’s FilMart on Monday, Hou revealed that he had had similar experiences with audiences from territories as varied as Mongolia and Eastern Russia. “We have many television programs being distributed throughout those territories.

Read more on variety.com
The website celebsbar.com is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can send a complaint on the news if you find it unreliable.

Related News

DMCA