Chinese Distribution Company Hishow Launches We Love Cinema to Highlight Prestige Arthouse Films in China; Acquires Walter Salles’ ‘I’m Still Here’
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variety.comElsa Keslassy International Correspondent Chinese distribution company Hishow has launched We Love Cinema, a new label dedicated to highlighting arthouse films from around the world in mainland China.
The new programme, unveiled at the Hong Kong FilmMart, will focus on distribution, marketing and exhibition for movies across arthouse and genre.
We Love Cinema will be developing innovative marketing initiatives, for instance a WeChat mini app boasting exclusive contents and bonuses, as well as early screenings and Q&A with filmmakers.
As part of the programme, Hishow will also be setting up a network of arthouse cinemas. The Beijing-based distributor has been ramping acquisitions of international prestige movies.
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