Chick-Fil-A Lifts The Lid On Entertainment Plans

deadline.com:

Chick-Fil-A has revealed more details about its move into the entertainment business. Earlier this summer, Deadline broke the news that the fast-food company had started commissioning original content.

The chicken firm is launching Chick-Fil-A Play on November 18. It said that the service was “designed for parents and kids to share and experience together whether they’re enjoying a meal at home, in the drive-thru, or anywhere in- between”.

It will launch with a number of original animated shows, including Evergreen Hills and Chick-fil-A Cows, scripted podcasts including Hidden Island, a handful of cooking shows and interactive stories. “Hospitality and fun have always been at the core of the Chick-fil-A family experience, whether inside our Restaurants and play areas, or through our Kids Meals,” said Dustin Britt, executive director of brand strategy. “The Chick-fil-A Play App is a digital extension of that experience and another way we’re reimagining play for our guests, in a unique way through entertainment that really encourages time together.” Deadline understands that it is gearing up for slightly larger content plans starting next year.

It has ordered a ten-part, family-friendly gameshow from Glassman Media, the company behind NBC’s The Wall, and Michael Sugar’s Sugar23, which is behind series such as Netflix’s 13 Reasons Why.