AMC Entertainment Plans To “Go On Offense” With Major Upgrades To Movie Theaters Amid Box Office Recovery
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deadline.comTop movie theater owner AMC Entertainment unveiled what it called its “GO Plan” (short for “go on offense”), a set of major improvements to seating, projection and auditoriums over the next few years.
CEO Adam Aron laid out details of the initiative during a quarterly conference call with investors and analysts, adding that a press release on Thursday would aim to fill in a few blanks.
He predicted the reinvestment would “generate attractive shareholder returns” and help differentiate AMC in the theater sector.
Financial specifics were largely absent from Aron’s remarks, though he hinted that depending on the pace of the renovations, costs would likely run into the hundreds of millions.
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