By Denise Petski Senior Managing Editor Monday’s series premiere for Celebrity IOU, which featured a surprise renovation from Oscar winner Brad Pitt, is a ratings winner for HGTV, with 2.6 million total viewers.
Hosted by Property Brothers stars Drew and Jonathan Scott, the premiere episode delivered a .92 Live+same day rating in P25-54, a 60% increase over the prior six weeks and an 88 percent lift over year-ago levels.
Among W25-54, the episode drew a 1.19 rating, a 62 percent increase over the previous six weeks and an 80 percent lift over year-ago levels.
Celebrity IOU was the No. 2 cable program in the 9-10 pm timeslot among W25-54 and the #3 cable program in the demo for the night.
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