Every year, on the third Thursday of May, Ukraine celebrates the Day of Vyshyvanka. The occasion pays tribute to the country's original folk traditions and sees citizens wearing embroidered Ukrainian clothes, including the Vyshyvanka, a loose-fitting shirt, which is often in black or white and features geometric patterns stitched around the edges.
This year’s celebration was seen as a symbol of national unity against the Russian invasion. It also became a moment for celebrities, including some of the the ambassadors of the official fundraising platform of Ukraine UNITED24, to show their support by wearing the vyshyvanka.
The garments will be put into a raffle and proceeds will help with the restoration of a school in Buzova, Kyiv Oblast, destroyed in the war.
Celebrities from France, Canada, the US and UK donned tailor-made traditional shirts, designed by the Ukrainian embroidery brand ETNODIM.
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