Cannes-Bound ‘The Beasts,’ from ‘The Kingdom’s’ Rodrigo Sorogoyen, Gets Poster From James Verdesoto (EXCLUSIVE)
variety.comHolly Jones World premiering in Cannes’ Premiere section, Rodrigo Sorogoyen’s thriller “The Beasts”(“As Bestas”) has shared with Variety its poster, crafted by James Verdesoto at New York’s Indika Entertainment Advertising, who as creative director at Miramax was responsible for the original award-winning film poster of “Pulp Fiction,” as well as those for “The Piano” and “The Crying Game,” among 200 posters.In advance of its Cannes bow, “The Beasts’” sales agent Latido Films has granted Variety an exclusive first look at its key art campaign, which may well drive to the heart of the film.The poster depicts three men entangled, close up.
Two men grasp a third whose mouth opens in agony, consumed by a raw, animalistic rage, in a vertical tangle. The characters are nearly unrecognizable, anguish on their faces, the hostility of the attack quite palpable.
One demonstrates subjugation to the struggle, the attackers’ clothes speckled with dirt as they work to restrain this perceived adversary. “By keeping the likeness of the actors nondescript, it allowed us to focus on the moment and what was occurring, which was this human experience, this tragedy and this mystery, which displayed an element of suffocation and physical force,” revealed James Verdesoto, who founded Indika with business partner Vivek Mathur.Based on real-life events, “The Beasts,” written by Sorogoyen and longtime co-scribe Isabel Peña, follows a married couple, Vincent and Olga (played by France’s Denis Menochet and Marina Fois, who move to a small village in Galicia, North-West Spain, seeking a peaceful life.But they are met with hostility, especially from brothers Xan and Lorenzo.
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