Brian Steinberg-Senior Hollywood president Digital Brian Steinberg-Senior

CAA Names Joanna Popper Chief Metaverse Officer

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variety.com

Brian Steinberg Senior TV EditorCAA is keeping an eye on NFTs — and other new digital acronyms that represent some of the new methodologies Hollywood is using to distribute entertainment.Joanna Popper has been named Chief Metaverse Officer at the large agency, tasked with setting strategy and business priorities for CAA and its clients as entertainment and media companies dive more deeply into virtual reality, blockchain and non-fungible tokens.

The title and position are indicative of the new attention movie studios, TV networks and advertisers are paying to cutting-edge ways of disseminating intellectual property to fans and consumers.“CAA has always been at the forefront of charting new and emerging business opportunities for our clients.

At this pivotal time in our industry, the metaverse will be impactful to shifts in content creation, distribution, and community engagement that drive significant opportunity for our clients,” said Jim Burtson, President, CAA, in a prepared statement.  “We are thrilled to welcome Joanna to CAA, as her knowledge, insights, relationships, and business building skills will be critical to driving significant impact across the industry.” Popper will lead a dedicated team of Metaverse-focused executives, and will work closely with Alexandra Shannon, CAA’s Head of Strategic Development, and Adam Friedman, a CAA executive who guides the efforts of a cross-departmental team of agents working across the NFT landscape.  “I am so excited to work closely with CAA’s leadership and our visionary clients to create and build for the future,” said Popper, in a statement. “It feels like a homecoming, bringing my technology and storytelling experience back to Hollywood.

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