CAA Acquires Full Ownership Of Global Brands Group Joint Venture
deadline.comCAA has acquired full ownership of CAA-GBG Global Brand Management Group, a joint venture formed in 2016.Financial terms of the transaction were not disclosed.
An announcement said CAA’s newly named CAA Brand Management division will be integrated into the day-to-day operations of the agency.
Co-led by Perry Wolfman and Noah Gelbart, both experienced executives in the sector, CAA Brand Management has more than 160 employees.
With offices in 17 countries, including the U.S., UK, China, India and Brazil, the group will continue to focus on revenue-generating, brand-extending campaigns for a range of clients.“CAA Brand Management is a best-in-class service offering, with a global footprint, and impactful capabilities and expertise in the brand extension space,” CAA President Jim Burtson said in the official announcement.CAA has spent decades exploring consumer product partnerships and licensing in various ways.
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