Build-A-Bear Sets Nationwide Theatrical Release For Starry Holiday Pic ‘Glisten And The Merry Mission’ Under New Deal With Cinemark

deadline.com:

EXCLUSIVE: Build-A-Bear Entertainment is poised to experiment with a new model for theatrical distribution after locking a nationwide release for its starry animated feature, Glisten and the Merry Mission, with Cinemark.

Under the deal with the distributor, which is one of the world’s largest and most influential in theatrical, the film will roll out November 3rd.

Enhancing the program is a special promotion, through which those who visit a Build-A-Bear Workshop during the film’s theatrical run will be offered a free child’s ticket.

Also on the docket for Build-A-Bear and Cinemark are special events at select theaters which will feature appearances by the pic’s lead character, Glisten the enchanted snow deer, as well as unique bear-building experiences with plush versions of characters from the movie.