Bud Light Sales Still Declining Even As National TV Ads Triple In Summer – Report
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deadline.comThe company behind Bud Light is not holding back in its efforts to dig out of the hole it created by angering customers of its brand.
But despite Anheuser-Busch mounting the biggest Bud Light summer advertising campaign in its history, sales continue to sag.
A boycott by consumers angered by a campaign featuring transgender influencer Dylan Mulvaney and a viral video in which a marketing executive characterized its consumers in a negative way has driven the slump.
The Wall Street Journal reports that ads for Bud Light have appeared about 3,400 times on national television from June 1 through July 30.
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