Brut Posts TikTok Subscriber Milestone; UK Composer Debbie Wiseman Honored; Japan’s ‘Totto-Chan’ Triumphs At Anima 2025 – Global Briefs
deadline.comBrut Post TikTok Subscriber MilestoneFrance’s young adult-focused, online news-skewed platform Brut is sounding its own bell after hitting 10 million subscribers on TikTok, making it the top French publisher on the Chinese-owned platform.
The subscriber gains also make the platform the second most followed European news publisher on TikTok after the Daily Mail. “Making news on TikTok was a challenge.
A successful bet with 10 million subscribers, which makes us the leading news media in France on a platform historically focused on entertainment,” said TikTok Editor in Chief Laurent Lucas in a release. “This symbolic milestone reflects the success of an editorial policy developed especially for new uses of information consumption in France and around the world.” Launched by Guillaume Lacroix and Renaud le Van Kim in 2016, the Paris-based platform employs some 250 people.
It has had its financial ups and down over its existence but reported last year that it had gone into profit in the final quarter of 2023.
Read more on deadline.com
