Brooklyn Beckham brutally axed by Superdry just eight months after signing £1m contract

express.co.uk:

Brooklyn Beckham has been binned as Superdry’s brand ambassador just eight months after he secured a reported £1 million for the pleasure.

Brooklyn was set up as the face of the high street brand, before being unceremoniously axed after less than a year. Brooklyn, 23, was publicly dumped by Superdry, as the fashion retailer released a very cold statement about the decision.A spokesperson for the brand explained they had chosen to find new people to collaborate with just months after praising Brooklyn as a brand ambassador.

The eldest child of David and Victoria Beckham was announced as the face of Superdry last November, before the deal came to an abrupt end this month.A representative for Superdry told the Mail on Sunday: “We always review the ambassadors who feature in our campaigns and decided to work with a different range of talent.”Express.co.uk has contacted representatives for Brooklyn for comment.These comments hugely contrast with the glowing endorsement Brooklyn received when he was first named brand ambassador.Last year, a spokesperson from the company said: “To have the endorsement of Brooklyn is a testament to what we’re doing as a brand.“As a business, we want to effect positive change for present and future generations, a generation that Brooklyn is speaking to.”The deal reportedly involved Brooklyn promoting Superdry via his social media channels and posing in its clothing.The model and photographer has over 14 million followers on Instagram and has plenty of connections due to his famous family.He attended a party at Supderdry’s flagship store in London last winter, doing his part for the brand as he enjoyed the festivities on Oxford Street.Brooklyn made headlines in April when he married billionaire.