Brit Awards Name Inflo Producer of the Year for His Work With Adele, Little Simz and Others
variety.comChris Willman Music WriterIn advance of the upcoming 2022 Brit Awards, it was revealed Friday that Inflo has been named producer of the year, with his honors set to be given out on the red carpet preceding the live ceremony at the O2 Arena in London Feb.
8.Besides having recently won plaudits for working with Adele on three tracks on her smash album “30” (“Woman Like Me,” “Hold On” and “Love Is a Game”), Inflo is best known for his own acclaimed R&B collective, Sault.“As the first Black music producer to ever win a Brit for best producer, I feel honored to be a part of change,” said Inflo, aka Dean Josiah Cover, in a statement. “All the Black producers before me, I’m in awe and have studied you.
I am you. Thank you for both paving the way and for your integral contribution to British music.” Inflo’s contributions to music in 2021 were so substantial that three albums he produced in part or full made Variety‘s year-end best list — Adele’s “30,” Little Simz’s “Sometimes I Might Be Introvert” and Sault’s “Nine.” Wrote Variety, “Inflo has been having a heck of a year, but he’s never better at pushing sonic pleasures than he is working with the endlessly fascinating Little Simz.” The Adele and Little Simz projects are both up for album of the year at the Brits.Said Little Simz, “Flo is a true creative in every sense of the word.
Music is in his DNA. He really loves, lives and breathes this. There is no one more deserving of this award.”Little Simz will be among the performers on the Feb.
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