CNN's new President, Chris Licht, said that there's too much Breaking News. New York Times media reporter Ben Mullin took to his Twitter to share the "scoop. "On Thursday morning, Licht emailed staff to inform them that the notorious "BREAKING NEWS" banner is overused and is finally getting reworked. "It has become such a fixture on every channel and network that its impact has become lost on the audience," Licht wrote in the memo first reported by Axios.
He also wrote that the outlet "added a 'Breaking News' guideline" to their stylebook. Sign up to our new free Indy100 weekly newsletter"A special thank you to Sam Feist, who led the team that put the guideline together.
It certainly will need tweaks, so we are open to feedback, Licht said before adding that this is a good "starting point to try to make 'Breaking News' mean something BIG is happening. "He also noted that the company is committed to "informing, not alarming" the viewers.
In another part of the memo, Licht also announced a new "guns in America" vertical for CNN. The outlet CNN provided in-depth coverage of the horrific and deadly shootings in Buffalo, New York and Uvalde, Texas as well as the effects of the massacres.
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