Breaking Down Upfronts: How Networks and Streamers Used A-Listers, Athletes and ‘Texas Hold ‘Em’ to Entice Ad Buys
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variety.comupfronts on a mission to get advertisers excited about a handful of new series coming in the fall. This year, TV’s big players took a T-shirt cannon approach.
Every one of the major presentations during the May 13-15 sprint in midtown Manhattan — NBCUniversal, Fox, Disney, Amazon, Warner Bros.
Discovery and Netflix — emphasized the breadth of the company’s content offerings. Call it the everything-everywhere-all-at-once strategy for the streaming age.
As always, common themes emerged across the week. “Connections” was the buzziest of buzzwords used by executives pitching their hearts out from the stage.
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