Emiliano Granada As Brazilian TV giant Globo gears up to present a change of guard in top management at Friday’s online Upfront, one of ithe biggest and most crafted swings that it’s bringing onto the international market is “A Mother’s Love.”The telenovela marks the first production shot at MG4, Globo’s state of the art, 26,000 sq.
meter (279,860 sq. ft.) Rio de Janeiro production complex, a milestone in Globo’s transformation into a content creator for both linear and OTT.Globo’s core challenge, however, remains its contacting with audiences ever more accustomed to the rival offer of global dreaming platforms.
What do Brazilian – and international audiences – really want to see?As an ever more demanding audience is satiated by high end.
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