‘Bosch’ Producer Fabel Entertainment Boards Adidas Family Drama Series
deadline.comKillers of the Flower Moon exec producer Niels Juul has been developing a drama series about Adidas founder Adi Dassler and now he has some help.
Fabel Entertainment, the company behind Bosch and its spinoffs, has come on board to develop and produce the series. The series will tell the story of how Dassler turned the brand, which he started in a small village in Germany, into a sports and clothing empire.
It comes as the company is celebrating its 75th anniversary in August. It will explore how he founded the company in his mother’s garage in 1948 and will also focus on the complicated Dassler family relationships, fueled by competition, drama, love and heartbreak.
It will also cover the intense competition between the Dassler brothers, Adi and Rudolf, which fully comes to a head when Rudolf creates the competing brand Puma, igniting a multi-decade family rivalry.
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