Big Zuu Label Big Productions Inks Development Deal With Banijay U.K. (EXCLUSIVE)
variety.comK.J. Yossman Big Zuu, the BAFTA-winning chef, TV host and grime artist, has inked a development deal with Banijay U.K. Zuu, who is also known as Zuhair Hassan, signed the deal under his production label Big Productions, which specializes in factual, comedy entertainment and music content including cooking show “Big Zuu’s Big Eats.” Zuu co-founded the label with managing director Matt Dodds and creative director Alex Gilman.
The company is planning new comedy and factual entertainment formats, scripted, documentary, and live event shows as well as a focus on new talent and new voices on both sides of the camera.
The deal will see Big Productions develop new IP with Banijay U.K. labels as well as provide access to Banijay’s £50 million development fund which is aimed at partnering with high profile talent, investing in new businesses and supercharging growth.
The Growth Fund was launched in Feb. 2023 and has since unveiled a number of talent deals including with producer Chris Sussman and Conker Pictures. “Big Zuu is a once in a generation talent, a man who combines a ridiculously brilliant combination of comedic, culinary and musical skills with the effortless confidence of a natural born entertainer,” said Banijay U.K.
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