Netflix is turning its first live football telecast into a Super Bowl-style affair by adding a music superstar to the lineup.
Beyoncé will perform during the streamer’s first-ever NFL Christmas Gameday Dec. 25. Her set will take place during the second of Netflix’s two games, as the Houston Texans host the Baltimore Ravens at NRG Stadium at 4:30 PM ET.
Beyoncé’s mini-concert in her hometown of Houston, Texas, produced by her company, Parkwood Entertainment and Jesse Collins Entertainment, represents the first live performance of songs from her album Cowboy Carter, which recently received 11 Grammy nominations.
Artists featured on the album are expected to make appearances alongside her. This marks a power move by the newcomer to the NFL football TV game as Netflix is putting the incumbents on notice with a production to rival a Super Bowl.
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