Ben Stiller and Eddy Cue Talk ‘Severance’ and Talk Shop at SXSW

variety.com:

William Earl Longtime Apple content chief Eddy Cue told a SXSW crowd on Sunday that Apple TV+ doesn’t make as many TV shows and movies as its competitors for the same reason that the tech giant doesn’t make as many hardware products as some competitors.

Cue, Apple’s senior VP of services and a 36-year company veteran, took the stage at the festival in Austin, Texas with Ben Stiller, executive producer and director of Apple TV+’s buzzy drama “Severance,” for a conversation that veered into the state of Apple’s business, the fate of Showtime and deep into details of the “Severance” origin story as the series awaits its Season 2 finale dropping on March 21. “When you do something that’s great, it should resonate with a lot of people — and hopefully everyone.

And so when we think about our shows and we think about our products, we’re not designing them for a small subset of people.

We design them for everyone. We realize we may not get everyone to watch or everyone to use our products, but we think of them in that way,” Cue said during the 42-minute conversation with Stiller. “Again, if you focus on doing a few things, you might get something right.