BBH Entertainment Names Ali Fazel SVP, Head of Development and Current Programming

variety.com:

Brian Steinberg Senior TV EditorBBH Entertainment, the entertainment development arm of creative agency BBH USA, said it named producer and development executive Ali Fazel as its new senior vice president and head of development and current programming.Fazel will report toAmani Duncan, CEO of BBH USA, and  and Rafa Rizuto, chief content officer.

Fazel will lead BBH Entertainment’s development of premium entertainment content, both branded and unbranded, for  television, feature films, documentaries and more.BBH Entertainment is behind “Exposure,” a competition series crafted for mobile devices and developed in a creative partnership between BBH Entertainment and their client Samsung.

Fazel served as an executive producer on the program. The series represents a new model of entertainment that showcases how co-produced episodic programming can come to life outside of traditional advertising media.

In May, BBH Entertainment  launched Samsung Superstar Galaxy on Roblox — a free-to-play virtual experience that culminates with a virtual Charli XCX concert. “Ali has such sharp instincts for what the next big cultural moment will be,” said Duncan, in a prepared statement. “His deep experience in developing content, combined with his ability to work in different media and genres, gives him a unique POV on how to connect with a broad range of audiences.