‘Barbenheimer’ Was “Delightful Surprise” To Warner Bros; “At The Outset, People Wanted To Pit The Two Films Against Each Other,” Studio Marketer Tells Ad Confab
deadline.com‘Barbenheimer‘ was completely unexpected, but the studio behind Barbie gladly leaned in, said Dana Nussbaum, EVP of worldwide marketing for Warner Bros.
Pictures, calling the unusual double-feature frenzy one of a few unforseen and welcome twists while rolling out the Greta Gerwig’s blockbuster. “That was absolutely a surprise to us.
But one that we found incredibly delightful,” she said during a Q&A at New York Advertising Week. The Margot Robbie-starring romp and Oppenheimer, Universal’s biopic about Robert Oppenheimer, father of the atomic bomb, couldn’t be more different,” she said. “That was a great example of a surprise.
I would love to take credit for that, by the way, but [it was] absolutely, not at all architected by us. It’s something that happened very organically, but something that we leaned into.” “When we saw that this was out there, and that there was conversation popping up around it, we made sure that Greta and Margo…went to see Oppenheimer.
Read more on deadline.com
