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Barack Obama Does TikTok’s ‘Pass The Book’ Challenge With His New Memoir ‘A Promised Land’ — Watch
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hollywoodlife.comPassing a book along to others may hurt sales, but former President Barack Obama doesn’t have to worry about that when it comes to his highly anticipated memoir A Promised Land.
He’s hoping young people read his book and pass their copy along to their friends, and shared his wish through a viral TikTok challenge on Nov.
20. His “Pass the Book” challenge was posted to a division of the memoir’s publisher Penguin Random House, via the Penguin Teen’s TikTok page, so it was directed towards younger readers.
It also marked Obama’s first ever appearance on TikTok! The 59-year-old came into the frame holding a copy of his book while wearing a dark suit with a crisp white shirt and no tie.
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