Banijay’s Endemol Shine Australia Signs Development Deal With ‘Ninja Warrior’ Creator Tokyo Broadcasting System (EXCLUSIVE)
variety.comAlex Ritman Endemol Shine Australia (ESA), part of French TV giant Banijay Entertainment, has formed a global partnership with Tokyo Broadcasting System Television (TBS), the Japanese broadcaster and producer behind international hit formats such as “Ninja Warrior” and “Takeshi’s Castle.” The co-development deal will give ESA access to TBS’s library of new and existing formats which it can look to innovate and adapt for both Australian and global audiences.
As part of the agreement, Banijay Entertainment has a first-look arrangement to produce the co-developed titles locally across its label footprint.
The first TBS format now in development with ESA is a take on the strategic gameshow “Actors Vs Reactors,” produced by Junya Ueda.
Reinvented and scaled by ESA as “The Insider,” the format sees a group of celebrities in a strategic game where they will be continually and mercilessly pranked.
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