Banijay Branded Entertainment Strikes Strategic Deals with Launchmetrics, IMA (EXCLUSIVE)
variety.comJohn Hopewell Chief International Correspondent TOLEDO, Spain — Launched in November, Banijay Branded Entertainment (BBE), has closed strategic partnerships aligned with software, insights and data company, Launchmetrics, and Banijay Iberia’s creative agency IMA, in order to enhance the expertise and appeal to clients of BBE’s 360° production, marketing and measurement services.
Made at Spain’s Conecta Fiction, the announcement comes hours before Carlotta Rossi Spencer, head of branded entertainment business development, Banijay Entertainment, will talk on a panel at the forum, as producers and companies look for ever more engaging ways to promote their content and brands – and measure the results of their campaigns.
A provider to Tiffany’s, Vogue, KCD, Shiseido, The North Face, and Levi’s, Launchmetrics measures impact on social media of events and brands.
It is described by Banijay as the market’s first AI-powered Brand Performance Cloud, helping clients launch campaigns, amplify reach, measure ROI, and benchmark their brand performance.
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