AVOD Platforms Are Here to Stay, Say Series Mania Experts
variety.comMarta Balaga Advertising revenue makes up 60% of all online video revenue, with the online video market reaching $236 billion last year, while free platforms continue to dominate the video market, Maria Rua Aguete, senior research director at Omdia, said Thursday at a discussion about AVOD at Series Mania TV festival in Lille, France.“Something consistent is that people love YouTube.
I know that many broadcasters and studios don’t want to call it AVOD, but the reality is that they offer video and people watch it, also on the big screen,” she said, kickstarting the discussion titled “Advertising Strikes Back: Are AVOD Platforms the New Big Thing?”In many countries, Netflix comes as the second favorite service (in the U.K., it’s public broadcaster BBC, for example), but Roku Channel (pictured, Roku comedy “Reno 911!”) and Samsung TV Plus also emerge as contenders, the latter in countries like Brazil and India. “How is it possible that a company famous for making TVs now ranks as the favorite video service?
This highlights how you, as a content producer or distributor, if you want to make agreements and partnerships, need to work with these people,” she said.In 2022, online advertising will surpass traditional linear TV.
It will be below the revenues that pay TV generates, but in 2025, the number one model will be AVOD and other online advertising services.“It will be $260 billion in revenues, which is double what SVOD will generate.
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