Maria Rua Aguete: Last News

The churn is real.

Ben Croll AI spending is expected to crest above $13 billion by 2028, with the spread falling fairly evenly across analytics, development/delivery and customer experiences like personalization and discovery, media analysts announced at a Series Mania presentation on Thursday. However, the analysts do not anticipate the content creation apocalypse that has underscored much AI coverage of late.

Marta Balaga Advertising revenue makes up 60% of all online video revenue, with the online video market reaching $236 billion last year, while free platforms continue to dominate the video market, Maria Rua Aguete, senior research director at Omdia, said Thursday at a discussion about AVOD at Series Mania TV festival in Lille, France.“Something consistent is that people love YouTube. I know that many broadcasters and studios don’t want to call it AVOD, but the reality is that they offer video and people watch it, also on the big screen,” she said, kickstarting the discussion titled “Advertising Strikes Back: Are AVOD Platforms the New Big Thing?”In many countries, Netflix comes as the second favorite service (in the U.K., it’s public broadcaster BBC, for example), but Roku Channel (pictured, Roku comedy “Reno 911!”) and Samsung TV Plus also emerge as contenders, the latter in countries like Brazil and India.

Jamie Lang “Content has never been more abundant, VOD streamers too,” argued the pitch for Conecta Fiction’s Tuesday night panel titled Streamers, the New Global Ecosystem, A Map Not to Get Lost, hosted by Galician native Maria Rua Aguete, senior research director for TV, video and advertising at Omdia in the U.K.Filling chairs at the virtual roundtable, a half-dozen executives from companies in Europe and Latin America shared their plans for the near future, highlighted key projects and upcoming series, and discussed strategies in producing and distributing original fiction content.

Jamie Lang Streamers ruled NATPE even if super indies made most of the big announcements. That said, global platforms won’t have it all their own way in 2021, Omdia, a London consultancy, predicted in a NATPE Miami presentation.In 2020, across the 328 online video subscription services that Omdia tracks, more subscribers —  over 226 million — were added to the VOD industry than at any other point in history, Omdia’s Maria Rua Aguete said on a NATPE Miami Panel.“2020 has been a fantastic year for the video streaming market,” she explained in a presentation on the current state of play for streamers.