Maria Rua Aguete: Last News

The churn is real.

Ben Croll AI spending is expected to crest above $13 billion by 2028, with the spread falling fairly evenly across analytics, development/delivery and customer experiences like personalization and discovery, media analysts announced at a Series Mania presentation on Thursday. However, the analysts do not anticipate the content creation apocalypse that has underscored much AI coverage of late.

Marta Balaga Advertising revenue makes up 60% of all online video revenue, with the online video market reaching $236 billion last year, while free platforms continue to dominate the video market, Maria Rua Aguete, senior research director at Omdia, said Thursday at a discussion about AVOD at Series Mania TV festival in Lille, France.“Something consistent is that people love YouTube. I know that many broadcasters and studios don’t want to call it AVOD, but the reality is that they offer video and people watch it, also on the big screen,” she said, kickstarting the discussion titled “Advertising Strikes Back: Are AVOD Platforms the New Big Thing?”In many countries, Netflix comes as the second favorite service (in the U.K., it’s public broadcaster BBC, for example), but Roku Channel (pictured, Roku comedy “Reno 911!”) and Samsung TV Plus also emerge as contenders, the latter in countries like Brazil and India.