SUNDAY AM, NEW YEAR’S DAY: Refresh for more analysis and chart While New Year’s Eve is typically a better moviegoing day than Christmas Eve, business was still down yesterday at -27% from Friday for all movies.
That’s a similar decline to last weekend’s Friday-to-Christmas Eve (-26%), however New Year’s Eve made more than Christmas Eve, $27.9M to $22.2M.
Moviegoing is expected to be +19% on New Year’s Day, and there will be an extra cushion in Monday, Jan. 2 as many typically have off in honor of the Sunday holiday.
Per our sources, weather wasn’t an issue this weekend. Disney/20th/Lightstorm’s Avatar: The Way of Water did $18M yesterday taking its total running total to $400M.
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