By Jill Goldsmith AT&T said starting tomorrow it will offer premium video content for free to subscribers that don’t have channels like Starz, Epix, HBO and Cinemax.
The move comes as AT&T’s WarnerMedia, where these networks live, is set to launch new streaming service HBO Max on a still unspecified date in May.
It has been counting on substantial uptake early on by current subscribers to AT&T’s array of services. AT&T also said it’s shifted adverting campaigns to launch a new one called #ConnectedTogether.
Starting March 26, it will offer the premium content on a staggered basis to customers of DirecTV, U-Verse, AT&T TV and AT&T TV Now who don’t already receive the channels as part of their subscription, including Season 3 of Westworld,
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