Asda's brand of rose wine, 'Screaming Devil', is making waves among shoppers with its striking label and affordable price. Retailing at just £10, a steal compared to the £22 Whispering Angel, customers are raving about it on social media, calling it "violently iconic".
The supermarket giant launched the wine this summer, aiming to capture the booming Provencal rose market, and it seems they've hit the mark, with the 'Screaming Devil' quickly amassing a dedicated fan base.
Fans are praising its bold design, with one shopper posting: "I actually prefer the look and design of the Screaming Devil bottle too.
It's so bold and hilariously different from the typical rose packaging - I love the whole vibe of it." Another confessed their desire to purchase based solely on the name: "I want to buy it...is it bad that I want to buy it just because of the name?
Read more on manchestereveningnews.co.uk