As Thomas Pink shuts shop, what traditional shirtmakers are doing to stay relevant and survive
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telegraph.co.ukthat has suffered immeasurably since smart wardrobes became redundant, as men gave up office life and worked at home. And with the latest lockdown news, and imposing of the strictest band of measures, it seems the situation isn’t going to get easier any time soon.The brand - which renamed itself Pink Shirtmakers during a seismic overhaul in 2019 - has quietly closed its website and social media channels, and its London flagship in Jermyn Street has remained closed since the first lockdown last year.
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