As AI Takes Hold in the Music Business, Make Sure Your Messaging Is Clear (Guest Column)
variety.comAlisa Finkelstein is a vice president and Clayton Durant is director of emerging media & platforms at MikeWorldWide. As you’ve probably read many times in recent months, Artificial Intelligence is creating a Napster-like moment in the recorded music business.
Perspectives on it span the spectrum – record executives like Lucian Grainge, CEO of Universal Music Group, have cautioned the industry over the unchecked proliferation of AI-generated music, warning about risks of market oversaturation and potential infringements on creators’ rights.
Alternatively, Spotify’s CEO, Daniel Ek, held a more optimistic view, noting AI’s potential to democratize music creation and enhance creativity.
Even artists are divided on AI’s role in music; with creators like Grimes embracing the technology while legacy artists like Sting saying the technology has brought about a “historic battle” that will pin artists against AI-composed songs.
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