EXCLUSIVE: Apploff Entertainment, the unscripted production company behind series such as Fox’s Beat Shazam and Don’t Forget the Lyrics!, is promoting two of its employees.
Rayna Apploff has been upped to Vice President of Talent, and Zach Gelfand is promoted to Manager of Development. Apploff has spent 15 years at the company, working on a host of game shows including Beat Shazam, Game of Talents, Mental Samurai, Don’t Forget the Lyrics, The Wheel and Lotería Loca.
Prior to joining the company, she gained her game show experience working on America’s Got Talent and The Marriage Ref for NBC as well as Match Game, Password and Press Your Luck for ABC.
In her new role, Apploff will be responsible for casting all contestants and celebrities and nurturing the relationships between hosts and partnering networks across the company’s diverse portfolio of IP.
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