Brian Steinberg Senior TV EditorApple is looking for more streaming kicks from sports.The tech giant has struck a ten-year rights pact with Major League Soccer, in a deal that will make Apple TV app the exclusive place to see every single live MLS match beginning in 2023.
The new rights deal will tie Apple to soccer until 2032, and is the second recent sports deal it has made in recent months, after unveiling a pact in April to show Friday-night games from Major League Baseball.“For the first time in the history of sports, fans will be able to access everything from a major professional sports league in one place,” said Eddy Cue, Apple’s senior vice president of services, in a statement. “It’s a dream come true for MLS fans, soccer fans, and anyone who loves sports.
No fragmentation, no frustration — just the flexibility to sign up for one convenient service that gives you everything MLS, anywhere and anytime you want to watch.
We can’t wait to make it easy for even more people to fall in love with MLS and root for their favorite club.” Streamers are starting to swipe rights to a number of valuable sports.
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