HBO Max Halts Originals in Parts of Europe in Major Restructure (EXCLUSIVE)
variety.comManori Ravindran International EditorWarner Bros. Discovery’s post-merger growing pains and an eye-watering $3 billion cost-savings target are hitting its programming strategy in Europe, Variety can reveal.As the media conglomerate looks to recalibrate its streaming priorities, it will no longer produce originals for HBO Max in the Nordics (Denmark, Sweden, Norway, Finland), Central Europe, the Netherlands and Turkey, and will also remove some content from its platform in order to free up licensing deals elsewhere.In a statement shared with Variety, a spokesperson for Warner Bros.
Discovery said:“As we continue to work on combining HBO Max and discovery+ into one global streaming service showcasing the breadth of content across Warner Bros.
Discovery, we are reviewing our current content proposition on the existing services. As part of this process, we have decided to remove a limited amount of original programming from HBO Max, as well as ceasing our original programming efforts for HBO Max in the Nordics and Central Europe.
We have also ceased our nascent development activities in the newer territories of Netherlands and Turkey, which had commenced over the past year. “Our commitment to these markets has not changed,” the statement continues. “We will continue to commission local content for Warner Bros.
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