WeCrashed, Apple TV+'s upcoming miniseries about the precipitous rise and fiery fall of co-working empire , starring as company founder Adam Neumann and his wife-collaborator, Rebekah.Already the subject of a and a podcast from Wondery (on which the series is based), the story of WeWork is somewhat familiar.
Put : Adam was a dreamer who raised an incredible amount of capital to finance his vision of a millennial-friendly office space, before branching into the residential and educational sectors.
Along the way, the company he ran became, according to some, toxic and cult-like, with partying a staple of the business culture and Neumann presenting himself as a God-like figure beyond reproach.
His wife, a well-to-do dabbler (and cousin of Gwyneth Paltrow, as she liked to remind everyone), became more and more involved in the company and encouraged in Adam an eccentricity and spiritualism that didn't seem to serve a helpful business purpose.
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