Singer, rapper, drummer, and Halloween enthusiast Anderson .Paak has announced details of his new record label. APESHIT INC.
The label, a joint venture with Universal Music Group, comes with a vision to "showcase all genres of artists and push musicians that play instruments to the forefront," according to a statement.
The first artists and releases on the label are expected to be announced shortly. In a statement, .Paak went into more depth about how he envisages APESHIT INC.
working. “I wanted to start a label that sets fire to a new generation of artists, who can play while performing,” he is quoted as saying. “This label is going to be about passion, about feeling, about honesty.
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