Amid Turmoil, Paramount Global Sees Q1 Lift From Super Bowl, Narrows Loss
variety.comBrian Steinberg Senior TV Editor The recent broadcast of Super Bowl LVIII boosted Paramount Global‘s first quarter of 2024, stabilizing advertising revenue at its TV operations, as the company’s streaming operations added more than 3 million subscribers and cut losses there by more than 40%.
Overall, Paramount narrowed its first quarter operating losses while seeing a 6% uptick in revenue, due in large part to audience and advertiser interest in its Big Game presentation, which set a new viewing record.
The company released details of its first-quarter performance even as it announced a surprising executive turnover, with the heads of its TV, cable and movie businesses named to run the conglomerate after Bob Bakish, who had been the CEO for the past few years, was ousted.
The company’s controlling shareholder, Shari Redstone, is in the midst of potential sale negotiations with a group led by the entertainment studio Skydance, RedBird Capital, and KKR.
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