Americans Now Spend $69 per Month on Video Streaming — and Nearly Half Think It’s Too Much

variety.com:

Todd Spangler NY Digital Editor Streaming services like Netflix used to look like a much cheaper alternative to cable TV. But now streamers are facing similar pressures as prices climb — and the perceived value of their services diminishes, particularly among younger consumers.

On average, streaming video subscribers in the U.S. pay for four services totaling $69 per month, a 13% year-over-year increase, according to Deloitte’s 19th annual Digital Media Trends report, released Tuesday.

By comparison, cable or satellite TV customers reported spending $125 per month on average. Almost half (47%) of those surveyed said they pay too much for the streaming services they use, and 41% believe the content available on these services isn’t worth the price (up 5 percentage points from 2024).

Indeed, 60% of consumers said that if their favorite streamer raised its prices by $5 per month they would cancel the service, the survey found.