AMC Theatres Seeks To Spur Moviegoing With Upgrade To Free Membership Plan
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deadline.comAMC Entertainment is adding a new level with added perks to its free Stubs Insider loyalty program for members who see at least 8 movies – or earn at least 5,000 AMC Stubs points — in a calendar year.
Loyalty programs at AMC and other chains and theaters have been more crucial than ever in helping to nudge U.S. moviegoing post-Covid.
It’s a critical time as the box office has rebounded but still has ground to make up. AMC said its new AMC Stubs Premiere GO!
Status offers enhanced rewards including double points for every $1 spent, waived online ticket fees for 4+ tickets purchased at the same time, a free large popcorn and fountain drink birthday gift, free size upgrades on popcorn and fountain drinks, and priority lane access.
Read more on deadline.com
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