Amazon MX Player Makes Major India Play With 100-Show Slate, Pushes Free Streaming

variety.com:

Naman Ramachandran In a power move that signals its serious play for India’s streaming wars, Amazon MX Player showcased its ambitious strategy at its inaugural StreamNext event, rolling out plans for over 100 new shows in 2025, including 40 Hindi-language originals.

The Mumbai-based event, which drew heavyweight industry figures like Martin Sorrell and Benedict Evans, turned heads with its star-studded lineup featuring Bobby Deol (“Aashram 3”), veteran action stars Suniel Shetty and Jackie Shroff (“Hunter 2”), and reality TV personalities Remo D’Souza and Malaika Arora (“Hip Hop India 2”).

The streamer, which claims a massive reach of over 250 million monthly users, is doubling down on its free, ad-supported model. “There is no other streaming service in India that offers such a massive selection of content for free,” said Karan Bedi, who heads Amazon MX Player.

The platform has racked up 1.4 billion downloads on Play Store, positioning itself as a major challenger to traditional TV networks.