Amazon Launches In-House Brand of Sustainable and Eco-Friendly Essentials

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Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission.A new line of sustainable, everyday essentials has hit Amazon’s digital shelves.The retail behemoth has launched a brand new line of eco-friendly goods today, with products spanning home, beauty and apparel spaces.

The new collection, called Amazon Aware, is in support of the Climate Pledge Friendly initiative that the company signed onto in 2020, which helps shoppers find sustainable products on their site.Some of the most exciting products in the lineup are an array of beauty products that have earned the Environmental Working Group’s EWG Verified mark, ensuring that the products are free from EWG’s list of “concerning chemicals.” As of today, only 2,071 products have been approved for the coveted verification. “We are committed to creating programs that contribute toward a more sustainable future,” said Matt Taddy, vice president of Amazon Private Brands, in a press release. “We are excited to introduce Amazon Aware, as it’s another step that continues in our commitment to test, learn, and innovate, while offering low-priced, everyday essentials to our customers, all with third-party certifications featured in our Climate Pledge Friendly program.”Amazon Aware also includes everything from men’s and women’s apparel to bathrobes and bedding — all thoughtfully designed with eco-friendly materials such as recycled polyester, organic cotton and bio-based ingredients.Check out Amazon Aware here, and shop some of the best sustainable products from the new line below:This light, gentle cleanser is made with arnica and calendula extracts, meant to hydrate and balance the skin.