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Allyson Felix Launches Women’s Sports Management Firm Always Alpha (EXCLUSIVE)

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variety.com

Katcy Stephan Dolphin, a NASDAQ listed company, has launched Always Alpha, the first management firm of its kind fully focused on women’s sports.

Olympic legend and women’s rights advocate Allyson Felix, her longtime business partner and brother Wes Felix and standout sports executive Cosette Chaput founded Always Alpha with the intention of bolstering the industry’s potential and addressing dated, transactional talent management models that were not built for today’s multifaceted talent. “I needed to build what I wished existed,” Allyson Felix says. “We created Always Alpha to revolutionize women’s sports by moving beyond outdated, one-size-fits-all models designed with male athletes in mind,” Chaput tells Variety. “These traditional frameworks, tied to contracts and templated endorsements, fail to recognize the unique strengths and potential of female athletes, coaches and broadcasters.” The venture is supported by Dolphin’s portfolio of marketing and communications companies.

Always Alpha aims to empower modern women who are breaking barriers, owning their voices and creating a better future on and off the field of play. “Young athletes often ask me how I’ve diversified and consistently grown my business across marketing, media, entrepreneurship, venture, entertainment and impact,” says Allyson Felix. “Wes and I did it ourselves piece by piece, out of necessity — because there wasn’t another option for transforming our vision into reality.

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