Sony Pictures Television Launches New Business Reality Competition Format ‘The Ultimate Hustle’ (EXCLUSIVE)
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variety.comK.J. Yossman Sony Pictures Television is launching a new business reality show format titled “The Ultimate Hustle” at Mipcom this week, Variety can confirm.
In the eight-episode series, a group of 10 budding entrepreneurs will have to work together – and live together – while taking their side-hustles to the next level.
Over a series of challenges, the contestants will find their skills tested as they try not only to survive but thrive, with the lowest earner eliminated each week.
But there’s also a twist: participants can withdraw group earnings from a special cash machine located inside their house to pay for special treats. “Who will fail to get their hustle off the ground while the others thrive?
Read more on variety.com
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