Allison Russell and Her Childhood Pal, ‘Eras Tour’ Creative Director Ethan Tobman, on Teaming Up for Epic ‘Demons’ Music Video (EXCLUSIVE)

variety.com:

Chris Willman Senior Music Writer and Chief Music Critic The act of exorcism was never more delightful than it is in Allison Russell’s elaborate new music video for her song “Demons,” being released just in time to really turn Halloween into a party.

The celebrated singer-songwriter has never employed such epic visuals or choreography before. And she’s doing it in a first-time creative partnership with her childhood Montreal pal, Ethan Tobman, who is making his debut as a music video director with “Demons.” He’s making a crucial leap, too, after being the creative director for Taylor Swift’s Eras Tour as well as the production designer creating the look for many of the most striking videos for Swift, Beyonce, Ariana Grande and other female superstars.

The song that represents such a major breakthrough for the “birthday twins” — yes, they were born on the same day in the same city, Montreal — is premiering on multiple platforms and music networks Tuesday morning.

Tobman tells Variety, “Specifically what I was interested in doing with this project — other than the fact that Allison and I grew up together, and I’ve been watching her from afar all these years, and she’s been watching me — was I wanted to celebrate the demons that someone who has been through trauma needs to embrace.