All3Media’s Objective Consolidating Betty and Triple Brew: The Indies That Make ‘Lingo’ & ‘Wheeler Dealers’ Will Be Replaced By A Single Label
deadline.comEXCLUSIVE: Two well-known UK indies will become one as All3Media’s Objective Media Group consolidates Triple Brew and Betty into a new, as-yet-unnamed single label, Deadline has learned.
The restructure of Objective’s unscripted business means the prodcos’ combined slate, including the likes of The Cube, Lingo, Wheeler Dealers and Bear Grylls series Bear’s Mission With…, will be housed under one roof, with the well-known Betty and Triple Brew labels ceasing to exist.
The rejig will mean job losses, we hear. Objective houses a cluster of indie labels spanning scripted, factual and entertainment.
It is one of the UK’s best-known production groups with several bases across the UK and an office in LA. It is owned by All3Media, which is in the throes of being acquired by RedBird IMI in a $1.45B deal.
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